Cellufun: The New Approach to Shopping

Fashion Week may be over but you can still get your hands on some of the most coveted runway looks-if you have a phone, that is. Jillian Lewis, a finalist in Project Runway's Season Four, has made her Spring 2010 collection available on Cellufun, the mobile virtual world. The collection, which just debuted at Fashion Week, will be the first fashion line to reach women via their mobile phones.

Technology permeates almost every facet of daily life so it makes perfect sense that fashion should come to the forefront and play a major role. Now any mobile phone with a data plan, including smart phones, can enjoy Cellufun. The New York-based Cellufun, known as "The World's Mobile Playground", is a mobile social community where people can meet, shop, and play social games.

Lewis' designs are modeled by Avatars and users can buy the pieces for 100 to 300 FunCoins, the equivalent of $1.00 to $3.00. With more than 2.5 million users, Cellufun is an innovative, new approach to marketing. By making her line accessible to the mobile community, Lewis is excited to have the opportunity to show her collection to so many people.

Cellufun is available with no download required and partners with Verizon, Virgin Mobile, MetroPCS, AOL, and USA Today. With more than 200 million monthly page views, Cellufun truly is the new approach to marketing.

"Fashion Is Foremost Inspiration"

Erin

Victoria’s Secret Beauty

Gets FIERCE with Christian Siriano

Victoria’s Secret Beauty is revamping its Very Sexy cosmetic collection with the first beauty venture with none other than Christian Siriano himself. Victoria’s Secret wanted to get in on this FIERCEness as well! I am thrilled with excitement and can’t wait for this launch; being that I’m a huge Siriano fan and own a lot of the Very Sexy beauty collection. The collection will be branded Christian Siriano for VS Makeup (in august and Very Sexy makeup will also be rebranded as VS Makeup).

“We’ve freshened the line to be more comprehensive, with more shades and more finishes,” said Jean Gordon, vice president of brand development, noting that the redone collection will launch in August with 180 shades. “A big influence comes from working with professional makeup artists — like Charlotte Tilbury and Polly Osmond during the New York fashion shows — and formulating professional yet easy to use cosmetics by tapping into their techniques. We’ve also listened to our consumers and broadened our shade range, so there are products for women of every shade.”

Damn Homey!?!?: They refuse to give sales projections but industry insiders say estimates that it could sell between $55-60 million in its first year!

Who want it?!: Victoria’s Secret chose Christian because “he’s really establishing a close following, and we think he resonates with our consumer,” Gordon said. “His collection for us coincides with some of the looks he’s doing for his fall apparel collection — the blue of the Nile, for instance.”

Competition, Please!: Shashi Batra, president of Victoria’s Secret Beauty is quick to point out Siriano’s project won’t muscle Heidi Klum’s makeup aside. “Heidi’s makeup has been a bestseller for us, and we will pulse those in as well,” he said. “We’re experimenting in various areas. That’s the advantage of being both the developer and the retailer.” Maybe Heidi put in a good word for him. The more the merrier.

Price: This limited edition collection will be somewhat higher than the VS main line. The collection includes five shades of eye shadow, each $14; black eyeliner, $12; three lip gloss shades, each $14; a bronzer-highlighter trio, $24; a face brush, $32, and a ruffled cosmetics bag, $16.

Packaging: items will be packaged in gold compacts with the Christian Siriano for VS Makeup logo engraved on top.

The good news just doesn’t stop for this guy and I love it ……. I’ll keep you posted with the updates!

Christian Siriano

Drops another F-BOMB

Young, cocky, and annoyingly FIERCE; it’s no wonder we quickly fell in love with Christian Siriano during Project Runway's 4th Season. Not only did Christian raise the bar; he brought FIERCE’ness to Fashion Avenue. After the first few episodes it was clear that he had no competition among the group. When asked which stores would be picking up his fall 2009 collection, he pursed his lips and said [they were] “big.” Hate all you want, but this spunky avant-guard machine wasn’t lying. Saks Fifth Avenue will be selling Siriano’s line in its new in-store boutique for up-and-coming designers, WWD reports. This is totally a BIG DEAL for Saks 5th Ave, Christian and the fashion world. I am totally excited for Christian. Siriano is living proof that talent and confidence can take you to Paris and beyond.

FIERCE HE IS!