House of Dereon's 2009 Fall Campaign

Beyonce/ Sasha Fierce released the House of Dereon's Fall 2009 Campaign video shoot. Interestingly enough you'll find that this collection have influences from both Beyonce and her alter ego Sasha Fierce. While Beyonce stays true to Mommy Knowles' hold on long couture dresses, Sasha Fierce rebels with an urban edge.

The Sasha Fierce line isn't impressive at all. Certainly one should expect the urban and youthful feel; however, there was nothing nouveau about it. I expected more - something different: edgy rock-inspired pieces. There are some pieces I'd wear but a few seem dated - a blast from the past 90's Hip-Hop style. Maybe Kimora Lee Simmons is at the Baby Phat Headquarters secretly thinking been there - done that!

The Fall 2009 House of Dereon's couture dresses are looking far more superior than the ones that preceded them. It seems that the couture portion of the collection was inspired by the fashion and styles of the roaring 20s. The dresses are extremely feminine - flattering a woman's every curve, vivid, chic and elegant. They also have a Parisan flare to them. Doesn't Beyonce look great graceful in the green satin dress?

"Fashion Is Foremost Inspiration"

- Suzanna

Beyonce and Mom Launch Sasha Fierce

Sasha Fierce isn't just Beyonce's alter ego, its attitude, fashion and lifestyle! According to wwd
Beyoncé and Tina Knowles are looking to capitalize more on Sasha Fierce. Utilizing the name of the singer’s alter ego and third solo album, “I Am…Sasha Fierce,” the mother and daughter design team plans to launch a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling.

The collection is inspired by Beyoncé’s stage presence and includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned alongside the company’s Deréon junior label, which is similarly priced, "Sasha Fierce" has so far been picked up by department stores including Macy’s and Dillard’s and specialty stores: Jimmy Jazz and Against All Odds. The collection, Tina said, it's “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”

The jewelry, shoes and eyewear, she added, “are really over the top” with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses like the ones Beyoncé wears on tour. The clothes are a little more subdued to make the accessories stand out — a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.

“When the tour started, we noticed the definite style of it,” Tina explained. “Thierry Muglerdesigned the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”

Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.

“She definitely tells me what she likes and what she doesn’t. It was her suggestion to line the rips of the jeans with the mesh and lace,” she said. “It makes the jeans look really different from what’s out there.”

Tina said while they launched the Sasha Fierce for Deréon collection to pay homage to the tour, she said they would happily keep it going if customers respond to it at retail.

“We have had tremendous success with our graphic T-shirt business based on the lyrics from Beyoncé’s new CD,” said Philip Davis, president of Deréon’s parent company, Beyond Productions LLC. “We believe the Sasha Fierce collection will enjoy the same success at retail and coincide with the success of Beyoncé’s world tour.”

The collection wholesales from $25 to $75. Davis declined to give first-year sales expectations for the label.

"Fashion Is Foremost Inspiration"

- Suzanna