This video will show how to buy a diamond. Expert Ronnie Mervis describes the fundamentals of buying a diamond and the characteristics that determine the quality, value and cost of a diamond. Specifically, he discusses the 4 C's - cut, color, clarity and carat weight - which serve as the basis for any new diamond purchase. This video includes pitfalls to avoid when selecting a quality stone, as well as the importance of proportion in securing a diamond with the most brilliant luster and sparkle. Jewelz
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