Beauty Solutions: How to Buy Skin Serum

Think of a skin serum as your on-call dermatologist: Depending on the formula, one drop can smooth deep wrinkles, tighten saggy skin or give you an even, gorgeous tone. Because a serum is a lightweight fluid, the micro-sized ingredients can easily penetrate skin, which practically guarantees noticeable results. Follow this primer for finding your perfect skin potion, and you'll be on your way to pretty, glowing skin in no time.

Target: A good start is to decide your skin needs. For instance, do you want to reduce fine lines? Help minimize redness? Erase dark spots? Fill in deep wrinkles? Once you zero in on your needs, then you can choose a fformula that works specifically on those areas. If you have more than one skin woe, opt for a serum that can do double-duty.


Ingredients: Skin serums are concentrated concoctions composed of potent active ingredients. Most formulas have one star ingredient or a combination of them; some examples include: antioxidants, peptides, glycolic acid, retinol, hyaluronic acid and patented actives. They can help smooth wrinkles, tighten sags and brighten a dull complexion.


Results: Skin serums are known for getting results; that's why companies invest a lot of science and testing in them. They want to assure you that you will see a difference in your skin after repeated use. Look for ones that tout percentages and satisfaction stats, and make your decision based on how quickly and aggressively the serums works, and what kind of changes you can expect.

"Fashion Is Foremost Inspiration"

Lisa Cohen Lee

Freebies: Estee Lauder (One Night Only!)

What are your plans (if any) after work today? Well, whatever they are - push your schedule back 4 hours, call your girlfriends up and make a bee line to the nearest mall! For one night only (Thursday, July 23rd ), all Estee Lauder counters across the U.S. will be giving away a FREE 10-day supply of America’s Night to Repair skin repair treatment.

From 5:00pm – 9:00pm all local times, Estee Lauder beauty reps will distribute 250,000 10-day supply samples of their newly launched Advanced Night Repair Synchronized Recovery Complex skin repair treatment. There's no purchase necessary; just show up and get your free sample. Expect lines. Get there early because this offer is only good while supplies last.

Here's a quick look at the product

You can purchase a bottle at

"Fashion Is Foremost Inspiration"

-Suzanna