Tuesday, July 13, 2010

Lo Launches the Lo-Down

"THE HILLS" Star Lo Bosworth has announced that she is launching her own digital media company, THELODOWN.COM which is live today. She has teamed up with SiteCanvas to create a one-of-a-kind digital site.

TheLoDown is a guide to fashion, relationships, the good life and everything in between. Whether it's tackling your first date, decorating your new apartment, or advice about the best fashion buys and hippest hot spots, Lo's team will share advice straight from their own personal experiences, answer reader questions and much more. Published daily, TheLoDown features five categories: Relationships, Health and Fitness, Style, Beauty, and Life.

The site gives readers the ability to ask questions, which will be answered by Lo and her team in website postings. "I'm thrilled to get to know my audience on an entirely new level with TheLoDown," says Lo. "We are creating a community and giving the users the power to drive conversation and interact with one another."

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