Saturday, June 5, 2010

Fresh Green Fashion this summer with Payless

As shoppers prepare for a season of cook-outs, beach trips, concerts and patio parties, Payless ShoeSource is enabling fashion fans to celebrate the outdoors with the Zoe & Zac summer collection of affordable and fashionable green shoe and accessory options. With items under $30 each, the shoes and handbags channel the season's hottest trends to deliver "Fresh Green Fashion"™ at unbeatable prices.

The Zoe & Zac summer collection features six women's footwear styles and two handbag styles. Shoppers can accessorize for all occasions -- dressy to casual -- with silhouettes that encompass a strappy dress heel, a woven-strap "sandal shootie," a wedge sandal, a thong sandal, a ballet flat, and a sneaker. Two organic cotton and natural linen handbags serve as versatile carry-all totes for carting the season's necessities with ease. The items draw from a summer palette of neutrals, with a tomato red tote and a tie-dye-inspired ballet flat offering pops of color.

"Each season our Zoe & Zac brand continues to democratize green by delivering affordable green shoes and accessories created with a fashion-first point of view," said LuAnn Via, CEO of Payless ShoeSource. "We strive to push the envelope and expand shoppers' eco-horizons by making green footwear and handbags accessible to all. Our eco-consultant Summer Rayne Oakes is an invaluable partner in this mission; she helps us ensure that the products are as green as possible, but also contributes an excellent eye for style. This summer's Zoe & Zac offerings are a testament to the trend-right possibilities of green fashion."

The Zoe & Zac green brand is available now in about 1,000 Payless stores nationwide and®. The line was created and first launched by Payless in April 2009 to democratize green footwear and accessory products by making them affordable and accessible and to bring eco-consciousness to the mainstream. The Zoe & Zac products are green because they are made from eco-friendly components and materials such as organic cottons and linen, environmentally preferred faux leather, suede and patent, as well as natural hemp, recycled rubber outsoles, eco-friendly EVA cushioning, and water-based glues. The product packaging is eco-smart as well, utilizing 100 percent recycled shoe boxes and soy-based inks for the printing.

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