Alter Your Egos with Illamasqua Contest Winner Announced!

Happy Columbus Day Everyone!

The wait is over. Our "Alter Your Egos with Illamasqua" Contest officially ended yesterday. We would like to thank everyone who participated; sharing with us their alter egos. Although there were many entries, there could only be one winner.

Congratulations to the following:

Deborah Estelle

You've won a free Illamasqua lipstick in Growl (a $20 value). Please send your full name and mailing info to contest@fashionwithfifi.com to redeem your prize.

"Fashion Is Foremost Inspiration"
- Suzanna

Illamasqua Blush in Sin - Makeup Review & Application

As you all know I have been very excited about Illamasqua products and this week I finally got my eager little hands on some of them. Illamasqua is available at Sephora.com and was official released in the US on the 31^st of July. Today I’ll review Illamasqua’s Blush in Sin.

I love my purple blushes, but I have to say they are not for the faint of heart. If you want to look sweet and innocent, there’s no way a purple blush will do. Having purple on your cheeks is certainly scary at first but the result can be really sexy if you don’t go too overboard with it. All of the possible shades of this particular color are superb for fall and winter but I personally prefer the warmer purples. Going back to basic color theory, purple is made by mixing red and blue. If a purple has more blue than red, it is said to be a cool purple; if it has more red than blue, then it’s a warm purple.

However, Sin by Illamasqua has a “problem”- it is extremely pigmented. Unless you want to go back to the 80’s, use the lightest hand, the sparsest brush and the sheerest application you can manage. If your skin is tan or dark, it’s best to repeat the application that going too heavy at first and risk looking like you got in a fight and got bruised. This blush is a matte pressed powder. I like shimmer but purple blush with shimmer would just be too risqué. Please watch my video above for proof of what I’m saying and for help when it comes to how to apply very pigmented blushes.

Overall, in pigmentation and colour, I rate this blush a perfect 10 out of 10 and that seldom happens. I couldn’t be happier with my new blush. Please watch out for my review on Illamasqua lips products and eyeshadows as they are coming up in the next couple of days.

"Fashion Is Foremost Inspiration"

Micky

Illamasqua To Be Released In The US

Drum roll please! As some of you may already know, Illamasqua is coming to the US. We got hold of the press release, released last night and decided to share some interesting parts with you.

“Since its launch in the UK last November, Illamasqua has caught fire with beauty aficionados thanks to its unique night-time make-up concept and extraordinary color range – and has now become the hottest, most buzzed-about brand in the industry. Thousands of professional make-up artists, club kids, beauty junkies, industry insiders and even cutting-edge celebrities like Sienna Miller, Lily Allen, Adele, Beth Ditto and Karen O. are clamoring for the newest, best and latest colors and textures from Illamasqua.

In fact, it’s this global demand for Illamasqua that prompted the brand to finally bring its top 200, best-selling products to the United States through Sephora, the ultimate beauty authority. Its much-anticipated debut will be at Sephora’s newest location, 5 Times Square, on July 31st, as well as on Sephora.com. 26 additional Sephora stores throughout the country will carry Illamasqua in October of this year.

(…)

Created with the eye of world renowned make-up artist Alex Box, and developed by a team of leading chemists and manufacturers of stage and screen make-up, Illamasqua offers everyone – from London club kids, visionary make-up artists and global fashion icons, to the passionate everyday beauty consumer – the tools to create the most striking, expressive looks possible.

A huge range of Illamasqua’s best-selling colors will be available in the U.S., including 40 different eye shadow shades, 22 high-performance nail varnishes, color-intense lipsticks, lipglosses, lashes and much more, creating a kaleidoscopic, pigment rich palette sure to seduce with its heady mix of color, creativity and limitless imagination.”

In fact, Sephora.com already has the line for sale, so click here to go see it. Personally, I’m extremely excited about this company. Most people rave about them and they usually get the higher scores in reviews all over.

Are you counting the days until next Friday, like me? If so, what are you more excited about? Please let us know.

Fashion Is Foremost Inspiration
Micky