Drum roll please! As some of you may already know, Illamasqua is coming to the US. We got hold of the press release, released last night and decided to share some interesting parts with you.
“Since its launch in the UK last November, Illamasqua has caught fire with beauty aficionados thanks to its unique night-time make-up concept and extraordinary color range – and has now become the hottest, most buzzed-about brand in the industry. Thousands of professional make-up artists, club kids, beauty junkies, industry insiders and even cutting-edge celebrities like Sienna Miller, Lily Allen, Adele, Beth Ditto and Karen O. are clamoring for the newest, best and latest colors and textures from Illamasqua.
“Since its launch in the UK last November, Illamasqua has caught fire with beauty aficionados thanks to its unique night-time make-up concept and extraordinary color range – and has now become the hottest, most buzzed-about brand in the industry. Thousands of professional make-up artists, club kids, beauty junkies, industry insiders and even cutting-edge celebrities like Sienna Miller, Lily Allen, Adele, Beth Ditto and Karen O. are clamoring for the newest, best and latest colors and textures from Illamasqua.
In fact, it’s this global demand for Illamasqua that prompted the brand to finally bring its top 200, best-selling products to the United States through Sephora, the ultimate beauty authority. Its much-anticipated debut will be at Sephora’s newest location, 5 Times Square, on July 31st, as well as on Sephora.com. 26 additional Sephora stores throughout the country will carry Illamasqua in October of this year.
(…)
Created with the eye of world renowned make-up artist Alex Box, and developed by a team of leading chemists and manufacturers of stage and screen make-up, Illamasqua offers everyone – from London club kids, visionary make-up artists and global fashion icons, to the passionate everyday beauty consumer – the tools to create the most striking, expressive looks possible.A huge range of Illamasqua’s best-selling colors will be available in the U.S., including 40 different eye shadow shades, 22 high-performance nail varnishes, color-intense lipsticks, lipglosses, lashes and much more, creating a kaleidoscopic, pigment rich palette sure to seduce with its heady mix of color, creativity and limitless imagination.”
In fact, Sephora.com already has the line for sale, so click here to go see it. Personally, I’m extremely excited about this company. Most people rave about them and they usually get the higher scores in reviews all over.
Are you counting the days until next Friday, like me? If so, what are you more excited about? Please let us know.
Fashion Is Foremost Inspiration
Micky
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