Avoid using facial concealers for the delicate under eye region. These can cause excessive drying of the skin in the perioccular area. Use a concealer that is specific for use around the eyes.
Apply eye concealer with a small, tapered synthetic brush and blend with your ring finger for the best application.
Save your Mascara wand when you discard an old tube, wash it with antibacterial soap, and you have a better lash divider than you could ever buy at the store.
When you apply your Mascara, apply one coat, then follow-through by combing with your clean wand. Repeat application if necessary. This process will cut down on clumps of Mascarasticking in your lashes.
If you have a tough time getting your lashes to curl, apply your Mascara immediately after curling your lashes. This acts as a setting gel. If you continue to have problems, use your hair dryer for about 5-10 seconds on the lash curler (don't make it too hot, you do not want to scorch your skin or burn the lashes.)
Eye liners are easy to apply if you use a thin, flat, synthetic-bristle brush and simply apply (press, not brush) a highly pigmented shadow to the lash line.
Maximize the appearance of your eyes by applying your eyeliner across the entire eyelid margin. The key to dramatizing the eyes is to vary the width of the line. If your eyes are close together, then you want to even out their appearance, so adjust the line with the thickest point along the outer portion of the eye and taper it inward. For eyes that are far-set, taper the line in the opposite direction, making certain the line is not too thick.
If you decide to line under the eye, after doing so, take a cotton swab and wipe half of it off. Trust me, it will look much more natural.
If you have oilier skin, stick to matte powder shadows. Those with a dry skin type can tolerate cream based shadow and light shimmers.
If your eyes are closely set, use lighter eye shadows toward the nose, and apply darker shadow at the outer edge. If your eyes are far-set, apply the deepest color on the entire lid or crease, with only slightly more emphasis on the inner half of the eye.
To create a wide-eyed look, especially for those with small eyes, apply a white or silver shadow along the upper outer edge of your eyebrows. This truly "opens up" the eyes.
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