Wednesday, April 28, 2010
Shopping Tip: How To Develop Sales Resistance
Black Friday is in 2 days and the competition will be fierce. Stores will have any number of deals to try and get your holiday budget this season. This year the Holiday Shopping season is a whopping 35 days so you're going to have to learn when to buy and when to show some sales resisitance. Stop being such a sucker for a smooth sales pitch! The key? Getting wise to sneaky sales tactics.
You Will Need:
Knowledge of sales tactics
A strong sense of self
A cool head
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Step 1: Don't be vulnerable
Try not to shop when you’re tired, sad, or rushed. Negative emotions will just make you more vulnerable to sales pressure.
Step 2: Do your homework
The best defense is preparation: If you’re looking for something specific, shop around or search for it online so you’ll be able to recognize a real steal. If you do your homework ahead of time, you’ll also know when a “special deal” someone claims to “authorize” is actually a bargain.
Step 3: Never feel obligated
Never let a salesperson make you feel obligated to buy something because they’ve let you taste a sample or spent a lot of time waiting on you. The urge to reciprocate is such a strong human response that many sales people consciously try to exploit it.
Step 4: Resist pressure
Don’t fall for the old “this deal is only good today” ploy. In most cases, you can get the same offer tomorrow.
Step 5: Don't be fooled
Don’t be fooled into thinking that you will never, ever find another item like the one you are wavering on. Making an item seem scarce to increase its perceived value is another persuasion tactic that salespeople use.
Step 6: Keep your head
Instead of getting excited when a salesperson keeps reducing a price, ask yourself why the salesperson is so eager to get rid of the product, and why the price was so inflated in the first place.
Did You Know?58 percent of shoppers polled say they receive enormous pressure to buy an extended warranty with home electronics or appliances.
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