Women all across Manhattan flocked to SoHo last night for the annual ‘Beauty Night Out’ hosted by Shecky’s, a media company that covers everything from nightlife to fashion to beauty. The two-day affair launched yesterday at the Puck Building and featured the winners of Shecky’s ‘Beauty At Its Best’ Awards.’ Women were invited to engage in complimentary sampling, pampering and styling.
FashionwithFifi.com was in attendance last night (That's me with the boots above), reviewing hundreds of products and mingling with a crowd of more than 2,000 beauty addicts! Guests enjoyed unlimited cocktails from Midori, Sky Infusions and Bacardi Silver’s Signature Lemonade. They even scored one of Shecky’s famous goodie bags worth up to $125. No wonder the line started forming more than an hour beforehand!
Also in appearance was Claudia Chan, the president of Shecky’s. “This event covers everything that women love. Beauty is so relevant to all women,” she said.
And picking the winning beauty products for this year’s event was no small task, Chan revealed. Shecky’s enlisted a team of beauty experts to test more than 2,000 products during the past twelve months. After meticulously weeding out the mediocre, the team, comprised of celebrity stylists, beauty bloggers, and product aficionados, awarded 300 products with Shecky’s prestigious stamp of approval.
Some of this year’s winners include KohGenDo’s Maifanshi Moisture Foundation, Conair’s YouStyle 2-in-1 Iron from Infiniti, and Yes to Carrots’ Eye Love Cucumbers Eye Gel.
If you love a French manicure, but don't want to spend the bucks to have it done professionally, Kiss introduced its new 'Everlasting French' acrylic nail kit. At the booth, guests caught a glimpse of the nails and snagged a free kit!
Guests also browsed jewelry from designers such as Barbara Weinreb and Katie Thompson and Eda & Betty. Many jewelry designers offered discounts on items featured at the event.
The entire building was buzzing with excitement as women received premier treatment from beauty companies. At the Redkin booth, hair stylists gave complimentary hair styles, while at Cargo, beauty technicians demonstrated how to create foolproof eye looks — Just to name a few!
“Since we have access to so many products, we can find the best ones for women,” said Chan. "And this year, many companies are targeting the ‘frugalistas’." “Luxury is getting hit hard,” Chan disclosed.
In addition to this annual event, Shecky’s also hosts ‘Girls Night Out,’ a shopping and socializing event for women that is held in 16 cities across the country. Visit Shecky's Girls Night Out, ‘the online resource for all things fashion, beauty and fun,’ to see if there will be an event near you!
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