Fast-fashion retail chain Forever 21 is prepared to debut its highly anticipated 'Love and Beauty' assortment.
The collection will feature an array of beauty and makeup products such as brushes, mascara in purple, cobalt blue and black, a smoky eye shadow palette, lip gloss and glitter eyeliners in silver and cobalt blue -- a trendy product line that goes well with the retailer's clothes. Oh, and did I mention that they're all under $10!
“It made sense as a next step,” said Forever 21 spokeswoman Kirstin Nagle. “If you think of our customer, she loves being on trend and, to complete her look, we had everything in our stores except the cosmetics piece.”
“We are using a lot of the vendors that are making prestige cosmetics. It is the same quality as prestige vendors, but at Forever 21 prices,” Nagle said.
According to WWD, this will mark the first major beauty brand of a fast-fashion retailer on U.S. soil. In Europe, the only beauty product Forever 21 sold was an occasional lip gloss. But Swedish competitor H&M has been selling its own makeup collection for some time now. Spanish fashion company Zara, features in-house fragrances, and UK retail giant Topshop announced its own beauty line for spring next year, so it seems likely that other fashion retail chains will soon follow suit.
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