Cellufun: The New Approach to Shopping

Fashion Week may be over but you can still get your hands on some of the most coveted runway looks-if you have a phone, that is. Jillian Lewis, a finalist in Project Runway's Season Four, has made her Spring 2010 collection available on Cellufun, the mobile virtual world. The collection, which just debuted at Fashion Week, will be the first fashion line to reach women via their mobile phones.

Technology permeates almost every facet of daily life so it makes perfect sense that fashion should come to the forefront and play a major role. Now any mobile phone with a data plan, including smart phones, can enjoy Cellufun. The New York-based Cellufun, known as "The World's Mobile Playground", is a mobile social community where people can meet, shop, and play social games.

Lewis' designs are modeled by Avatars and users can buy the pieces for 100 to 300 FunCoins, the equivalent of $1.00 to $3.00. With more than 2.5 million users, Cellufun is an innovative, new approach to marketing. By making her line accessible to the mobile community, Lewis is excited to have the opportunity to show her collection to so many people.

Cellufun is available with no download required and partners with Verizon, Virgin Mobile, MetroPCS, AOL, and USA Today. With more than 200 million monthly page views, Cellufun truly is the new approach to marketing.

"Fashion Is Foremost Inspiration"

Erin