Victoria’s Secret Beauty

Gets FIERCE with Christian Siriano

Victoria’s Secret Beauty is revamping its Very Sexy cosmetic collection with the first beauty venture with none other than Christian Siriano himself. Victoria’s Secret wanted to get in on this FIERCEness as well! I am thrilled with excitement and can’t wait for this launch; being that I’m a huge Siriano fan and own a lot of the Very Sexy beauty collection. The collection will be branded Christian Siriano for VS Makeup (in august and Very Sexy makeup will also be rebranded as VS Makeup).

“We’ve freshened the line to be more comprehensive, with more shades and more finishes,” said Jean Gordon, vice president of brand development, noting that the redone collection will launch in August with 180 shades. “A big influence comes from working with professional makeup artists — like Charlotte Tilbury and Polly Osmond during the New York fashion shows — and formulating professional yet easy to use cosmetics by tapping into their techniques. We’ve also listened to our consumers and broadened our shade range, so there are products for women of every shade.”

Damn Homey!?!?: They refuse to give sales projections but industry insiders say estimates that it could sell between $55-60 million in its first year!

Who want it?!: Victoria’s Secret chose Christian because “he’s really establishing a close following, and we think he resonates with our consumer,” Gordon said. “His collection for us coincides with some of the looks he’s doing for his fall apparel collection — the blue of the Nile, for instance.”

Competition, Please!: Shashi Batra, president of Victoria’s Secret Beauty is quick to point out Siriano’s project won’t muscle Heidi Klum’s makeup aside. “Heidi’s makeup has been a bestseller for us, and we will pulse those in as well,” he said. “We’re experimenting in various areas. That’s the advantage of being both the developer and the retailer.” Maybe Heidi put in a good word for him. The more the merrier.

Price: This limited edition collection will be somewhat higher than the VS main line. The collection includes five shades of eye shadow, each $14; black eyeliner, $12; three lip gloss shades, each $14; a bronzer-highlighter trio, $24; a face brush, $32, and a ruffled cosmetics bag, $16.

Packaging: items will be packaged in gold compacts with the Christian Siriano for VS Makeup logo engraved on top.

The good news just doesn’t stop for this guy and I love it ……. I’ll keep you posted with the updates!